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How Video Marketing Drives Real Results [INFOGRAPHIC]

How Video Marketing Drives Real Results [INFOGRAPHIC]

Chelan Lynde, Sales Success Coordinator • G DIGITAL MARKETING PTE. LTD. • January 6, 2025

An
                                              infographic titled "How Video
                                              Marketing Drives Real Results" by
                                              G DIGITAL MARKETING PTE. LTD.. It
                                              highlights how video marketing
                                              boosts engagement, conversions,
                                              and brand loyalty. Below is a
                                              detailed breakdown of the
                                              infographic content: --- **Header
                                              Text:** "Video marketing
                                              isn't just a trend; it's
                                              the secret sauce to skyrocket
                                              engagement, conversions, and brand
                                              loyalty." The section emphasizes
                                              that storytelling, visuals, and
                                              reliability make video a powerful
                                              tool for modern marketing.
                                              **Section 1: Video Marketing
                                              Adoption** - 91% of businesses use
                                              video in their marketing strategy.
                                              (Wyzowl) - 81% of companies have a
                                              marketing budget fully devoted to
                                              video. (HubSpot) - 63% of
                                              marketers not using video plan to
                                              start in 2024. - A third of
                                              marketers don't have time for
                                              video creation. - 75% of marketers
                                              say the sweet spot for posting
                                              videos is between 1–10 videos per
                                              month. **Section 2: Impact on
                                              Consumer Behavior** - 82% of
                                              consumers have been convinced to
                                              purchase a product or service
                                              after watching a brand's
                                              video. (Wyzowl) - 91% of consumers
                                              have watched an explainer video to
                                              learn about a product or service.
                                              (Wyzowl) **Section 3: Video ROI
                                              (Return on Investment)** - 90% of
                                              marketers report video provides
                                              good ROI. (Wyzowl) - 32% say video
                                              ROI outperforms other marketing
                                              content. (HubSpot) - 39% of
                                              marketers say short-form videos
                                              (30–60 seconds) are most
                                              effective. **Section 4: Social
                                              Media Engagement** - Videos on
                                              Facebook achieve up to 95% higher
                                              engagement than other posts.
                                              (Buffer) - Most-watched platforms:
                                              YouTube (90%), Facebook (86%),
                                              Instagram (35%). (Animoto)
                                              **Section 5: Video Creation and
                                              Consumption Trends** - More than
                                              75% of videos globally are viewed
                                              on mobile. (Statista) - People
                                              spend an average of 18 hours
                                              watching videos weekly.
                                              (SocialPilot) - 70% of video
                                              marketers use captions,
                                              transcripts, and accessible
                                              formats. - 74% of marketers
                                              optimize videos for mobile
                                              audiences. **Section 6: Challenges
                                              in Video Marketing** - Top
                                              barriers include lack of time
                                              (35%) and budget constraints
                                              (20%). (Wyzowl) **Section 7:
                                              Video's Outlook** - 85% of
                                              marketers plan to maintain or
                                              increase video spending in 2024.
                                              (Wyzowl) - 69% of consumers want
                                              to see more videos from brands in
                                              2024. (Wyzowl) **Closing
                                              Statement:** "The verdict is
                                              clear: Video marketing isn

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